Being kind is not the same as being liked


Being kind is not the same as being liked

Why leadership requires clarity, accountability and difficult conversations

Dear Reader

One of the hardest leadership skills is learning how to give bad news well.

Not avoiding it.
Not delaying it because it feels uncomfortable.

Actually doing it.

Recently, a leader asked me how best to tell a team member they were being let go.

But what they were really worried about was this:

“Will this break trust within the wider team?”

My answer was simple:

In my experience, trust is rarely broken by the hard decision itself.
It is broken by how the decision is handled.


The mistake many leaders make

Particularly with performance issues, teams usually know long before leaders act.

They can see:
• Missed standards
• Uneven contribution
• Growing frustration
• Work others are compensating for

Even when they like the individual personally.

And when nothing happens over time, something quietly shifts.

People begin to ask:

Are standards actually real here?
Does accountability matter?
Is this fair?
Can leadership make difficult decisions?

Ironically, avoiding difficult conversations in the name of kindness often creates more damage across the wider team.


Kindness is not the same as being liked

I think many leaders confuse:

Being kind
with
being liked

But they are not the same thing.

Being kind is:
• Telling the truth clearly and respectfully
• Giving people time to process
• Treating them with dignity
• Following fair process
• Supporting next steps where possible
• Speaking respectfully about people afterwards too

You may not be liked in that moment.

People may feel:
• Angry
• Defensive
• Embarrassed
• Relieved
• Hurt

Sometimes all at once.

That is normal.

Leadership is not about protecting yourself from being disliked.

It is about doing what is fair for:
• The individual
• The wider team
• The organisation
• And the work itself


The hidden cost of overprotecting teams

This connects to another lesson I learned the hard way.

For a long time, I thought being a good leader meant absorbing pressure for everyone else.

The team was exhausted, so I would take more on myself.

I would:
• Finalise the work
• Take difficult conversations
• Step into meetings
• Quietly carry extra load

But eventually I realised:

I was not solving the real problem.
I was papering over the cracks.

The issue was not effort.

It was prioritisation, clarity and decision making.

So we started doing something deceptively simple:

Less.

Not “more with less.”

Actually less.

We used the urgent/important matrix relentlessly and became more disciplined about:
• Stopping things
• Pausing things
• Saying no
• Clarifying ownership
• Reducing endless consultation
• Accepting trade offs

And honestly, part of leadership is becoming comfortable with disappointing people sometimes.

Not carelessly.

But intentionally.

Because trying to satisfy everyone often creates organisational drift and exhaustion.

What I believe now

Leadership is not:
• Avoiding discomfort
• Protecting everyone from hard realities
• Being endlessly available
• Being liked all the time

Leadership is:
Clarity
Fairness
Accountability
Prioritisation
Dignity under pressure
Building teams that can thrive without heroic leadership constantly holding everything together

I certainly did not perfect this.

I am not sure anyone does.

But I did learn that strong teams and healthy organisations are built intentionally over years, not through short bursts of overwork and rescue leadership.

And I learned that values matter most when decisions are hard.

That is when teams are really watching.

Warmly,
Liz
Strategic Advisor | Former CEO | Founder, Volante

Based in Kenya, available globally

Volante Consulting Kenya

Read more from Volante Consulting Kenya

One year on: Building a business was not the career change I expected Dear Reader, Twelve months ago I thought I was changing jobs. Looking back, I think I was learning an entirely new profession. After more than a decade at Living Goods, including seven years as CEO, I stepped away without a clear plan for what came next. I knew I needed a break and perhaps more importantly, I knew I wanted time to think. What I did not know was that running a one-person business would require me to rethink...

The leadership lesson I had forgotten... This photo was taken on one of the breaks I insisted on taking as a CEO. Looking back, I realised I'd stopped taking them The hardest person to give permission to rest is often yourself. Dear Reader, One of the things I always paid attention to as a CEO was whether people actually took their leave. Every quarter I would check in with my leadership team, not because I wanted to know where they were going, but because I wanted to know whether they were...

Scale is not a technical challenge It is an institutional challenge. Dear Reader, Over the past few weeks, I have written about strategy, scale, ecosystems and designing for scale. As I look back over those ideas, I keep coming back to one conclusion. The biggest barriers to scale are rarely technical. More often, they are human. They are institutional. And they are far harder to solve. Scale requires trade offs One of the hardest lessons about working through public systems is that you...