Being kind is not the same as being liked


Being kind is not the same as being liked

Why leadership requires clarity, accountability and difficult conversations

Dear Reader

One of the hardest leadership skills is learning how to give bad news well.

Not avoiding it.
Not delaying it because it feels uncomfortable.

Actually doing it.

Recently, a leader asked me how best to tell a team member they were being let go.

But what they were really worried about was this:

“Will this break trust within the wider team?”

My answer was simple:

In my experience, trust is rarely broken by the hard decision itself.
It is broken by how the decision is handled.


The mistake many leaders make

Particularly with performance issues, teams usually know long before leaders act.

They can see:
• Missed standards
• Uneven contribution
• Growing frustration
• Work others are compensating for

Even when they like the individual personally.

And when nothing happens over time, something quietly shifts.

People begin to ask:

Are standards actually real here?
Does accountability matter?
Is this fair?
Can leadership make difficult decisions?

Ironically, avoiding difficult conversations in the name of kindness often creates more damage across the wider team.


Kindness is not the same as being liked

I think many leaders confuse:

Being kind
with
being liked

But they are not the same thing.

Being kind is:
• Telling the truth clearly and respectfully
• Giving people time to process
• Treating them with dignity
• Following fair process
• Supporting next steps where possible
• Speaking respectfully about people afterwards too

You may not be liked in that moment.

People may feel:
• Angry
• Defensive
• Embarrassed
• Relieved
• Hurt

Sometimes all at once.

That is normal.

Leadership is not about protecting yourself from being disliked.

It is about doing what is fair for:
• The individual
• The wider team
• The organisation
• And the work itself


The hidden cost of overprotecting teams

This connects to another lesson I learned the hard way.

For a long time, I thought being a good leader meant absorbing pressure for everyone else.

The team was exhausted, so I would take more on myself.

I would:
• Finalise the work
• Take difficult conversations
• Step into meetings
• Quietly carry extra load

But eventually I realised:

I was not solving the real problem.
I was papering over the cracks.

The issue was not effort.

It was prioritisation, clarity and decision making.

So we started doing something deceptively simple:

Less.

Not “more with less.”

Actually less.

We used the urgent/important matrix relentlessly and became more disciplined about:
• Stopping things
• Pausing things
• Saying no
• Clarifying ownership
• Reducing endless consultation
• Accepting trade offs

And honestly, part of leadership is becoming comfortable with disappointing people sometimes.

Not carelessly.

But intentionally.

Because trying to satisfy everyone often creates organisational drift and exhaustion.

What I believe now

Leadership is not:
• Avoiding discomfort
• Protecting everyone from hard realities
• Being endlessly available
• Being liked all the time

Leadership is:
Clarity
Fairness
Accountability
Prioritisation
Dignity under pressure
Building teams that can thrive without heroic leadership constantly holding everything together

I certainly did not perfect this.

I am not sure anyone does.

But I did learn that strong teams and healthy organisations are built intentionally over years, not through short bursts of overwork and rescue leadership.

And I learned that values matter most when decisions are hard.

That is when teams are really watching.

Warmly,
Liz
Strategic Advisor | Former CEO | Founder, Volante

Based in Kenya, available globally

Volante Consulting Kenya

Read more from Volante Consulting Kenya

Boards: one of your biggest assets, or a quiet constraint - download your guide Dear Reader Most boards are not broken. But many are not operating as effectively as they could. And because governance issues often build slowly, the impact can be easy to miss: Decisions slow down Important conversations happen too late Challenge becomes inconsistent Accountability blurs Tension builds quietly between governance and management At their best, boards materially improve the quality of decisions,...

Trust, control and the temptation to rescue The leadership tensions no one really prepares you for Dear Reader One of the biggest surprises for me in leadership was realising how many tensions sit beneath the surface of what we often call “good leadership.” Not obvious right or wrong answers. Tensions. Over the past few weeks, I have been reflecting on two I see repeatedly in CEOs and leadership teams and honestly, in myself too: 🔍 How much visibility is helpful before it becomes control? 🛟...

Boards: one of your biggest assets, or a quiet constraint Why this is still one of the questions I get asked most often Dear Reader I have written about boards before. And yet it continues to come up in almost every conversation with CEOs. Not in theory.In practice. How do I make my board more useful?How do I get the right level of challenge?How do I work effectively with my Chair?How do we evolve the board as we scale?How do we handle CEO performance, succession, and strategy properly? Most...